Wednesday, March 18, 2009

LMFF 2009: Pop-up parade 1 show-coverage

It was the perfect start to L'Oreal Melbourne Fashion Festival (LMFF); a stunning presentation of Australian fashion through the ages, starting with the Victorian era and ending in modern-day futurism. The parade included 13 looks in total, each a modern representation of an era, and each designed by one of Australia's biggest fashion industry names.

LMFF pop-up parade runway coverage


The 1860s were represented by J'Aton, whose sweeping gown and multi-strand pearls brought Victorian romanticism to the runway. The straighter silhouette of the Edwardian era was brought to life by Athur Galan, using this year's plaid trend.

Feathers found their way into several of the outfits, from Easton Pearson's Art Nouveau inspired get-up to Aurelio Costarella's 1930s bias-cut gown; and who could forget the flapper era, represented by Toni Maticevski's divine use of the fringing trend.

Jayson Brundston's slim skirt-suit embodied 1940s utilitarianism, and Alex Perry's long black gown was in league with Dior's New Look of the 1950s; while Camilla & Marc's white mini-dress was a perfect pick for 1960s mod.

Marnie Skillings' maxi-dress represented the hippie look of the 70s, while Tina Kalivas' sexy use of the sheer trend, in black lace and patent leather, was a modern incarnation of the 1980s Helmut Newton power woman.

The last three looks - by Josh Goot, Richard Nicoll, and Romance Was Born, Dion Lee, and Friedrich Gray, represented 1990s minimalism, current day, and futurism respectively.

The pop-up parade was a repeat of the launch party parade, scheduled in to Day 1 of the festival after Pacific Brands cancelled their pop-up parades last week.

Click on the gallery below to view all the pictures from the LMFF Day 1 pop-up parade.



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